Strategy Consulting | Planning | Design
Hotel Redevelopment in Jeju
Planning | Architecture
Location
Jeju Island, Korea
Type
Hotel
Service
Master Planning
Architecture
Status
Concept Design, 2019
Area
514,665 sf /
47,814 sqm
Saturated Phenomenon
The inspiration begins from hermeneutics and especially from French philosopher Jean-Luc Marion’s “Saturated Phenomenon”: a notion that when an experience exceeds one’s expectations by a large margin, that individual can experience uncontainable and overwhelming feelings. This is an extreme form of what is often referred to as a “wow moment”, comparable to a powerful religious experience.
In developing the architectural concepts of this project, we employed the following as tools to lay the ground work for guest experiences embodying the “Saturated Phenomenon” notion:
- Unexpected Sights
- Overwhelming Scale
- Unusual Form
- Incomprehensible Space
- Unspecifiable Time
From arrival until departure, the design sequentially guides visual and spatial experience; highlighting existing features and new enhancements throughout the site. Paired with best-in-class hospitality operations, this will culminate in an overall guest experience superior to the sum of its parts.